Oui is Yoplait’s French-style yogurt, made from Wisconsin dairy.
Creative Direction
Sometimes, a French-style yogurt is just French enough.
Creative Team
Art Emma Petersen
Copy Sarah O’Hanian
Out of Home
Product Extension
To generate brand buzz, Oui’s product line of American-made, French-inspired products show how the best part of being French is in style only.
Interactive Sampling
Are you Just French Enough for Oui Yogurt? With fridges loaded with French trivia, your way to a free Oui is with correct answers.
