Creative Direction
Zippo’s about as tough as tough gets, which is probably why it’s still burning strong over eight decades since its invention.
Creative Team
Art Emma Petersen
Copy Sarah O’Hanian
Guerilla
Zippo’s light is undying, and so are its ads with these Zippo guerilla graffiti installations. Painted with a special luminescent paint, Zippo’s logo and tagline are visible day and night.
Out-Of-Home
These Zippo “bonfires” are strategically placed in the coldest, windiest cities’ (Chicago. St. Paul. New York) tourist hot spots in the dead of winter, helping passers-by warm up by a light tough enough for any condition.
Interactive
Zippos are so tough, they can weather any weather. The Zippo Weather Chamber lets people put Zippo’s “undying light” to the test.
The Weather Chamber features a touchscreen interface that lets the user play god and control the weather inside. Users can select between the wind, cyclone, or thunderstorm options. Zippo’s light inside? Undying.
